Everything You Need to Know About Partnering with the Sports & Entertainment Institute
Q1: What is the Sports & Entertainment Institute?
The Sports & Entertainment Institute is a professional education and training platform designed to highlight experts, athletes, and creative professionals.
We produce high-quality, curriculum-based courses that teach, inspire, and empower others in the areas of sports, business, media, and entertainment.
Q2: How is this different from platforms like YouTube or Udemy?
We’re not an open content-sharing or self-service course site.
The Institute is a professional education and media brand — every course is vetted, branded, and approved for quality, accuracy, and presentation.
Instructors don’t just upload videos; they collaborate with our curriculum and production team to develop structured, outcome-based educational programs.
✅ Think MasterClass meets LinkedIn Learning, focused on the world of sports and entertainment.
Q3: Who can become an instructor?
Instructors must have verifiable experience, credentials, or professional expertise related to the course topic.
You don’t need to be a celebrity — you just need real experience, a story to share, and a passion for teaching others.
Q4: What is the Course Setup & Curriculum Review Fee for?
The fee covers the full setup, review, and production process for your course.
It includes curriculum design support, branding, technical setup, marketing, and publication.
Each course requires a separate fee since every one goes through its own professional setup and approval process.
Q5: Do I have to pay the Course Setup & Curriculum Review Fee before I’m approved?
No.
You first submit your Instructor Application and Course Proposal.
If your concept is approved in principle, you’ll receive an invitation to move forward — payment is due only after approval and before development begins.
Q6: Can I offer more than one course?
Yes!
You can offer multiple courses.
Each new course will go through its own curriculum review and branding process and will require a separate setup fee.
Q7: How does the revenue split work?
For every course sale:
- The Institute retains 40% (covers hosting, support, and marketing).
- The remaining 60% goes to the instructor(s).
If more than one instructor is listed, the 60% is divided equally among co-instructors (up to four per course).
Q8: When do I get paid?
Instructor payouts are processed on a Net-30 schedule after each calendar month.
This allows time for refunds, verifications, and accounting.
Payments are issued monthly via PayPal, e-check, or bank transfer with a full earnings statement.
Q9: What if a student requests a refund?
We offer a 7-day money-back guarantee on all courses.
If a refund occurs within that time, it’s deducted before payouts are processed.
After 7 days, all sales are final.
Q10: Who owns the course content?
Courses are considered jointly owned intellectual property:
- Instructors retain rights to their likeness and raw materials.
- The Institute retains rights to the branded, edited version and holds a perpetual license to host, promote, and sell it.
Instructors are always credited, even if the partnership ends.
Q11: What kind of courses can I create?
Courses at the Sports & Entertainment Institute are designed to educate, empower, and elevate professionals, athletes, families, and leaders connected to the sports and entertainment world.
Whether you’re on the field, behind the scenes, or raising the next generation of champions, your experience can inspire others.
| Category | Sample Course Ideas |
|---|---|
| 🏈 Athletes & Former Athletes | • Transitioning from Athlete to Entrepreneur • Building Your Brand Beyond the Game • Life After the League • Financial Literacy for Pro Athletes • Player Development & Mentorship |
| 🧠 Athletic & Youth Coaches | • Coaching Philosophy & Player Development • Building a Positive Team Culture • Leadership & Communication Skills for Coaches • Managing Parents & Expectations • Coaching Beyond the Game: Character Development |
| 👨👩👧 Parents of Athletes | • Supporting Your Child’s Sports Journey • Navigating Scholarships & Recruitment • Financial Planning for Student-Athletes • Balancing Academics, Athletics & Mental Health • Preparing for College Sports Life |
| 💼 Industry Professionals & Advisors | • Navigating NIL (Name, Image & Likeness) • Brand Partnerships & Sponsorship Strategy • Crisis Management & Media Relations • Contract Negotiations & Representation • Financial Planning for Athletes & Entertainers |
| 💰 Business & Finance | • Entrepreneurship in Sports & Entertainment • Money Management & Wealth Building • Real Estate for Athletes & Professionals • Building a Business After Sports • Financial Empowerment for Women in Sports |
| 🎥 Media, Marketing & Communications | • Storytelling in Sports Media • On-Camera & Interview Training • Social Media Strategy for Sports Personalities • Podcasting & Broadcasting • Digital Branding for Influencers |
| 💪 Wellness, Faith & Lifestyle Leaders | • Mental Health & Mindset for High Performers • Nutrition & Recovery for Competitive Lifestyles • Faith & Focus: Staying Grounded • Purpose-Driven Leadership in Sports & Life • Overcoming Burnout & Finding Balance |
| 👩🏽❤️👨🏽 Families, Wives & Partners (WAGS) | • Life in the Spotlight: Balancing Fame & Family • Managing Transitions in Pro Sports Life • Building a Purpose Beyond the Game • Marriage, Money & Mindset • Empowering the Next Generation of WAGS |
Have expertise in one of these areas? We’re always looking for passionate professionals to share their experience and teach with us. Apply to Become an Instructor →
Q12: What kind of support will I receive?
You’ll receive full guidance through:
- Curriculum structure and design
- Branding and media setup
- Technical assistance and onboarding
- Marketing promotion and course launch
Our goal is to make sure every instructor’s course looks and feels world-class.
Q13: How long does it take to get a course live?
Timelines vary depending on your readiness.
On average, once your content is ready and your fee is received, courses are reviewed, branded, and launched within 4–6 weeks.
Q14: Can I remove my course later?
Courses developed under partnership remain part of the Institute’s catalog under joint ownership.
However, updates, revisions, or new editions can always be discussed — we want to see your content grow and evolve.
Q15: How do I get started?
- Submit your Instructor Application and Course Proposal.
- Wait for approval from our team.
- Once approved, pay the $1,500 setup fee to begin onboarding.
- Work with our curriculum and design team to finalize your course.
- Launch and start earning!
Ready to Partner?
Submit your instructor application today at
👉 partners@sportsandentertainmentinstitute.com