Lesson 1 – The Modern Athlete & Entertainer Economy

Explore the new financial and social landscape of athletes, entertainers, and influencers. Learn about short career spans, irregular income, NIL opportunities, and the rise of digital wealth.

Key Takeaways:

  • Industry value surpasses $1.3 trillion globally (PwC Sports Outlook 2025)

  • 60% of athletes face financial distress within 5 years of retirement (Sports Illustrated 2024)

  • NIL and creator income exceeding $1 billion annually for college athletes (Opendorse 2025)


Activity: Reflection question: “What’s one way professionals can add value beyond their title?”

 

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